Due to the aging population, the number of chronic diseases in China is increasing. At the same time, China's consumer spending is growing at a rate of more than 15% per year. The improvement of consumption level, the change of consumption structure and the improvement of consumer awareness will stimulate the improvement of penetration of household medical devices.

From the path of the development of the medical system in the developed regions, family medical treatment, rehabilitation and prevention has become an important part of the medical system. China's medical system is currently in the transition period from second phase to the third phase, and in the future, family prevention, medical treatment and rehabilitation will become the mainstream.

China's household medical equipment industry will benefit from the construction of medical system. Blood glucose monitoring system, massage equipment, blood pressure meter and hearing aids, are four major categories of household medical devices. Blood glucose monitoring system benefits from the rigid demand of 100 million diabetic patients, the industry growth rate reached 20%, the current relative permeability is only 20%, far below the 90% of the developed countries, so the rising space is big theoretically. The industry development potential of massage appliance and blood pressure meter closely followed that of blood glucose monitoring system. Because of the lack of domestic awareness of professional services and the difficulty of solving it in a short term, the current development of hearing aids is limited.

  Specifically, the market size of blood glucose monitoring system is expected to reach 10.27 billion yuan in 2020. Based on the current level of domestic consumption and health insurance coverage, it is expected that the permeability of blood glucose monitoring system in China in 2020 will reach 55%, and the market size will be about 10.27 billion Yuan. There’s a strong scale effect on the production of blood glucose test in blood glucose monitoring system, corporate sales and gross profit margin is positively correlated, so the business of high level scale gets the obvious advantages. The difference between domestic blood glucose monitoring products of similar prices is not big, and the core competitiveness in the OTC side of the various manufacturers is mainly reflected in the layout of the channel. It can be seen from events of Bayer’s sale of blood glucose business that the U.S. health insurance leads to price downward pressure of blood glucose test as their strong bargaining power, making Chinese companies expected to cooperate with the international giants, and share a part of the market share in the low-end.

The market size of massage device is expected to reach 24.17 billion yuan in 2020. With the increase in demand for massage care, the penetration rate of massage devices in the Chinese market is expected to reach 25% in 2020, and the corresponding market size will be 24.17 billion yuan. In the trend of domestic demand being greater than the export, the building of domestic market layout and brand is the wind vane of a successful enterprise.

The market size of blood pressure meter is expected to reach 24.17 billion yuan in 2020. The market share of OMRON currently is 60%, ranks first of the brands, which relies on advanced business and R&D capabilities, through the product, service, personnel differentiation layout to achieve a leap in China business. Differentiation is an important advantage of this fully competitive industry. There is no listed companies involved in hearing aid yet, only Hainan Haiyao's subsidiary company produces the cochlear, medical device companies have advantage to intervene.

Driven by multiple factors like economic development, improvement of residents' income levels, change of consumer attitudes, it is expected that in 2020 China's hearing aid industry market size will reach 5 billion yuan, and the overall popularity will be possible. But compared with foreign and sino-foreign joint ventures, domestic enterprises don’t have competitive power on the scale. The majority of patients will choose to follow the doctor's recommendations and advices, thus the companies need the advantages of hospital channels to involve in this area.